Department of Business Administration
Department of Business Administration
In today's volatile and digital-driven global market, UKN's Department of Business Administration develops the next generation of management professionals — bridging traditional business logic with modern smart technology through practical problem-solving, innovative marketing, and professional ethics.
Our Programs
Strategy. Innovation. Leadership.
"Whether starting in our Junior College division or pursuing an MBA, our focus is on practical problem-solving, innovative marketing, and professional ethics — preparing leaders for Taiwan's diverse business landscape and beyond."
Why Study Here
Program Highlights
A proven record of distinction — 173 national and international awards, including 45 gold medals (2019–2025) — reflecting our students' competitive strength and the program's commitment to real-world excellence.
A 5-year Junior College program for foundational management education, with a 2-year Continuing Education Bachelor's Program for working professionals seeking to advance their qualifications.
Integrated training for professional licenses including ERP (Enterprise Resource Planning), Google Analytics, and Project Management certifications.
Integrating Generative AI and Big Data into core management and marketing strategy. Flagship courses such as Generative Artificial Intelligence Business Applications prepare graduates to lead in the data-driven economy.
Deep industry partnerships providing 3 semesters of paid internship and "Co-op" programs for immersive real-world business experience.
Supporting students in developing business plans and startup ventures through specialized entrepreneurship workshops, incubation programs, and mentorship from industry practitioners.
Core Competencies
What You Will Learn
- Strategic Management — Leading organizations through complex market shifts with data-informed, adaptive strategy.
- Innovative Marketing — Mastering digital branding, social media strategy, and consumer behavior analysis — with hands-on Creative Commercialization and Storytelling Marketing that turn ideas into market-ready products.
- Financial Intelligence — Understanding corporate finance, accounting, and investment analysis — extending to emerging markets through Crypto Trading and Investment, ETF Investment, and Personal Finance for sound, future-ready decisions.
- Smart Operations — Utilizing ERP systems and data analytics to optimize business workflows and efficiency.
- Leadership & Ethics — Developing soft skills for effective team management and corporate social responsibility.
Program Structure
Career Pathways
The curriculum is strategically organized into four career-oriented pathways:
Social media strategy, brand management, digital advertising, consumer insight analysis, content marketing, Storytelling Marketing, and Creative Commercialization for modern businesses.
Retail operations, supply chain management, ERP systems, customer experience design, and smart service delivery strategies.
Corporate finance, investment analysis, accounting information systems, and emerging FinTech applications — including Crypto Trading and Investment, ETF Investment, and Personal Finance and Healthy Life — for modern, future-ready financial management.
Business planning, startup incubation, innovation management, and corporate development strategies for future business leaders.
Career Opportunities
Where Our Graduates Work
- Management trainees and project managers
- Human resources specialists
- Brand managers and digital marketing strategists
- Market researchers and sales executives
- Financial analysts and bank officers
- Investment consultants and FinTech specialists
- Store managers and supply chain coordinators
- ERP system specialists and operations analysts
- Business founders and startup entrepreneurs
- Startup consultants and business development advisors
Learning Environment
Facilities and Industry Access
High-tech classrooms equipped for ERP training, stock market simulations, and real-time business scenario exercises.
Creative spaces designed for team-based project learning, design thinking workshops, and entrepreneurial brainstorming.
Strategic rotations in banking, retail, and manufacturing sectors for comprehensive industry exposure and professional development.
Regular guest lectures from global industry leaders, successful entrepreneurs, and academic thought leaders in business and management.
Further Study & Research
Graduate Pathways
Graduates holding our bachelor's degree are well-positioned for advanced academic pursuits in the following fields:
Contact Information
Get in Touch
Neihu District, Taipei City 11485, Taiwan (R.O.C.)